October 28, 2013
I read a brief article today in The NonProfit Times and it inspired me to write this post. Having worked with many nonprofits, including volunteering my time on the management side, the issue it addressed sounded all too familiar. Nonprofits are so busy carrying out the missions of their organizations that, despite their good intentions, they sometimes ineffectively communicate with a variety of constituents, or fail to do so entirely.
The article addressed issues specific to a nonprofit’s donor audience, citing 5 Donor Problems for Nonprofits from the book “Almost Isn’t Good Enough” by Wayne Elsey, founder and CEO of Soles4Souls. What I find exhilarating is that each of these five issues can be addressed with consistent and relevant communications efforts, enabling nonprofits to do more great work towards positive social change. Outlined below are the five issues and a brief overview of how a few essential marketing and public relations efforts can help nonprofits address them with finesse.