Public Relations: Your Healthcare Organization’s Trust & Awareness Lifeline

July 31, 2018

You don’t need a celebrity to breathe new life into your brand or to achieve substantive, highly visible and meaningful media coverage. With the right combination of key elements to fuel your public relations efforts, boosting your brand and establishing leadership and credibility in your field is possible on any scale. Healthcare practices and organizations of all sizes can leverage the benefits of public relations services to achieve their goals.

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4 Trends Shaping Modern Public Relations

June 30, 2018

The practice of public relations means something different in today’s landscape than it did in the past. Many factors have ushered in this change, including the continued closures and constrictions in the traditional media landscape, the rise of bloggers/influencers, and the preeminence of social media. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry.

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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Has Social Media Obsession Overshadowed the Power of Traditional PR?

October 19, 2017

In our 24 hour digital news cycle and world of mobile immediacy, news feed posts from friends, relatives or total strangers in our extended network are often the first place we read about breaking headlines. An increasingly fragmented digital ecosystem has created a need for brands to get out ahead of the complexity and have a framework to reach and build relationships with important audiences.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

Read on to learn about five main organizational pain points that outsourcing to an agency can solve.

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Crisis Management 101

March 19, 2015

No matter how consistently excellent your customer service, or how mindful your employees, unfortunate situations can occur that have long-lasting negative consequences for your business. Having a plan in place to deal with potential threats to your brand can make all of the difference. Read here to find out what crisis management is and the importance of effective crisis communication for your business.


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5 Tips To Plan A Better Nonprofit Gala

April 15, 2014

Remember that last great nonprofit gala you attended? You know, the one with the great food and engaging activities where you met all sorts of interesting people? 

Now, do you remember that terrible event? The one where the food showed up hours late, the band was drunk, and you were stuck all night sitting to Bob-what’s-his-name, the boring insurance adjuster from Iowa?

The difference between these two nonprofit celebrations was night and day, but organizers could have worked equally as hard on the project. Basically, it all comes down to organization and promotion – work smart, not hard, and take advantage of all the resources around you. If you’re getting ready to set up your own nonprofit gala, here are a few tips that will hopefully make it more like the former and less like the latter.

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5 Huge LinkedIn Mistakes You May Be Making

March 18, 2014

Not getting the kind of traction you hoped for out of your LinkedIn profile? You’re not alone. Often considered the red-headed stepchild of Twitter and Facebook, lots of people complain that the social network seems like a ghost town. However, the truth is that LinkedIn is a completely different beast and goes by a completely different set of rules. If you want to get the most out of your LinkedIn profile, double and triple-check that you’re not making the following mistakes – they could be the reason you’re being left out in the cold.

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5 Year-End To Dos for Nonprofits & Foundations

January 3, 2014

Happy New Year, everyone! 2014 is going to be an amazing year! Before you dive in, though, it’s time to check off some potential loose ends from 2013.

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Giving Tuesday – 3 Reasons Your For-Profit Business Should Prioritize Social Responsibility

December 3, 2013

You’ve heard of post-Turkey Day Black Friday and Cyber Monday, but have you heard of Giving Tuesday? Started in 2012, this movement is focused on helping others after a weekend of shopping for family and friends (or yourself).

This year, Giving Tuesday falls on December 3 (today!), and businesses, individuals and nonprofits are making an extra effort to volunteer their time, sharing their stories of giving back via social channels with the hashtag #GivingTuesday. While it’s certainly satisfying to do something good for others, there is a host of other reasons for a for-profit business to get involved in socially responsible activities. I’ll share just three of those reasons today, along with some tips to get started.

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