The Millennial Obsession

April 20, 2018

A hyper-focus on Millennials has dominated strategic direction in the business world with the goal of better understanding user behavior and courting potential customers. Nowhere is this more true than in communications – but marketers have a duty to go beyond age-based segmentation.

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5 Strategies to Recharge Your Nonprofit’s Development

March 30, 2018

Through the U.S. federal tax reforms, signed into law in November 2017 under the Tax Cuts and Jobs Act, individual donors will experience changes to their tax incentives for 2018 and beyond that are expected to greatly impact donorship to nonprofit organizations. To ensure that you’re doing all you can do to attract precious donor dollars, make certain your organization is addressing these five fundamentals to create a sense of connection between your nonprofit and your potential donors.

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Perfecting Peer-to-Peer Fundraising: 3 Social Media Tips

February 9, 2018

Peer-to-peer fundraising boasts incredible fundraising and outreach potential for your nonprofit, but it only works if your constituents make it work. The burden of soliciting donations falls to them in the peer-to-peer fundraising model. And while your supporters certainly have passion, they don’t have the tools or knowledge base that experienced fundraisers do.

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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The Importance of Internal Alignment

December 11, 2017

Without agreement on audience and messaging, there’s a strong possibility that your marketing and communications activities are keeping you busy, but lack shared and consistent direction.

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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4 Marketing Shifts to Keep in Mind When Planning for the New Year

November 3, 2016

Marketing your business or nonprofit successfully requires staying on top of emerging industry trends, and implementing them into your own strategy. Here are 4 marketing shifts to think about as you’re planning for 2017.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

Read on to learn about five main organizational pain points that outsourcing to an agency can solve.

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4 Critical Things Every Healthcare Marketer Should Know in 2015

April 29, 2015

Recent modifications in healthcare regulations are causing swift changes in the field of healthcare marketing. Discover the 4 critical things every healthcare marketer should know for 2015.

 

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