Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

Read More

Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

Read More

The Millennial Obsession

April 20, 2018

A hyper-focus on Millennials has dominated strategic direction in the business world with the goal of better understanding user behavior and courting potential customers. Nowhere is this more true than in communications – but marketers have a duty to go beyond age-based segmentation.

Read More

5 Strategies to Recharge Your Nonprofit’s Development

March 30, 2018

Through the U.S. federal tax reforms, signed into law in November 2017 under the Tax Cuts and Jobs Act, individual donors will experience changes to their tax incentives for 2018 and beyond that are expected to greatly impact donorship to nonprofit organizations. To ensure that you’re doing all you can do to attract precious donor dollars, make certain your organization is addressing these five fundamentals to create a sense of connection between your nonprofit and your potential donors.

Read More

Perfecting Peer-to-Peer Fundraising: 3 Social Media Tips

February 9, 2018

Peer-to-peer fundraising boasts incredible fundraising and outreach potential for your nonprofit, but it only works if your constituents make it work. The burden of soliciting donations falls to them in the peer-to-peer fundraising model. And while your supporters certainly have passion, they don’t have the tools or knowledge base that experienced fundraisers do.

Read More

Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

Read More

The Importance of Internal Alignment

December 11, 2017

Without agreement on audience and messaging, there’s a strong possibility that your marketing and communications activities are keeping you busy, but lack shared and consistent direction.

Read More

Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

Read More

Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

Read More

4 Marketing Shifts to Keep in Mind When Planning for the New Year

November 3, 2016

Marketing your business or nonprofit successfully requires staying on top of emerging industry trends, and implementing them into your own strategy. Here are 4 marketing shifts to think about as you’re planning for 2017.

Read More