The Importance of Internal Alignment

December 11, 2017

If there’s one absolute truth in marketing and communications, it’s this: It’s not about you, it’s about them. While marketing and public relations involves you talking about you, impactful communications… Read More

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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4 Marketing Shifts to Keep in Mind When Planning for the New Year

November 3, 2016

Marketing your business or nonprofit successfully requires staying on top of emerging industry trends, and implementing them into your own strategy. Here are 4 marketing shifts to think about as you’re planning for 2017.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

Read on to learn about five main organizational pain points that outsourcing to an agency can solve.

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4 Critical Things Every Healthcare Marketer Should Know in 2015

April 29, 2015

Recent modifications in healthcare regulations are causing swift changes in the field of healthcare marketing. Discover the 4 critical things every healthcare marketer should know for 2015.

 

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Facebook’s Newest Tool: The Ad Relevance Score

March 27, 2015

A new feature has been added to Facebook for Business making it easier for you to target your audience with information and offers that interest and motivate them. There are many benefits to this tool that can help your organization gain awareness, revenue, and save money. Find out how to make this feature work for you to make the most out of your advertising investment.

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Crisis Management 101

March 19, 2015

No matter how consistently excellent your customer service, or how mindful your employees, unfortunate situations can occur that have long-lasting negative consequences for your business. Having a plan in place to deal with potential threats to your brand can make all of the difference. Read here to find out what crisis management is and the importance of effective crisis communication for your business.

 

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How to Keep Donors Involved and Motivated

March 10, 2015

It’s difficult enough to find donors and supporters for your nonprofit. But how do you keep them interested? Acquiring donors that are motivated to contribute regularly to your organization can dramatically improve your mission and the extent to which you carry it out to benefit your community. Here are some ways to motivate your donors and keep them interested in your organization.

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8 Free DIY Tools to Create Visual Content

April 21, 2014

Spend any time on the Internet and you’re bound to come across some great images, infographics, and other visual content. You’re probably thinking that yeah, it looks great, but their graphic design budget must be huge. In some cases, like major corporations, you’re probably right, but for smaller operations there are a few tricks of the trade that can keep your costs low, or even nonexistent, for your online content marketing needs. The secret is finding the free services and programs that turn visual content creation from a chore into a pleasure. Here’s seven of the best that we’ve found:

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