The Importance of Internal Alignment

December 11, 2017

If there’s one absolute truth in marketing and communications, it’s this: It’s not about you, it’s about them. While marketing and public relations involves you talking about you, impactful communications… Read More

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Has Social Media Obsession Overshadowed the Power of Traditional PR?

October 19, 2017

In our 24 hour digital news cycle and world of mobile immediacy, news feed posts from friends, relatives or total strangers in our extended network are often the first place we read about breaking headlines. An increasingly fragmented digital ecosystem has created a need for brands to get out ahead of the complexity and have a framework to reach and build relationships with important audiences.

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Internal Comms: Remembering Your People

February 6, 2017

In developing a communications strategy, organizations often focus on external messaging, but tend to fall short when it comes to communicating with their own employees. Whether launching a new product or acquiring another company, ensuring everyone is on the same page is critical to an effective and cohesive campaign.

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Not All Agencies are Equal — Big vs. Small

January 9, 2017

As a college student, I have had the opportunity to apply what I’ve learned in my classes to the real-world of marketing and communications through various internships. My experience working at Bloom has been completely different than any other agency.

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Introducing Corporate Social Responsibility Into Your Company Culture

October 25, 2016

Corporate giving and impact consciousness have verifiable benefits for both your community and the organizational culture of your business. Today’s consumer and employee are more aware than ever of the brands they buy or represent, and the social impact that brand is making in the world. If you haven’t already, consider incorporating a social responsibility initiative into your business to set yourself apart.

Read on to learn just how simple it is.

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Business Development: It’s Not Always Rainbows and Unicorns

July 12, 2016

I had the pleasure of starting my job in October, with the task of expanding Austin-based Bloom Communications’ brand and service reach to Portland, OR. Despite being out of the work force for eight years (three boys!), I was ever-confident in my skills and abilities. After all, I had kept up with the changing trends in social media (I’m ALL about Facebook and Instagram) – and read PR 2.0: Putting the Public Back in Public Relations (you, know…published in 2008).

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