The Millennial Obsession

April 20, 2018

A hyper-focus on Millennials has dominated strategic direction in the business world with the goal of better understanding user behavior and courting potential customers. Nowhere is this more true than in communications – but marketers have a duty to go beyond age-based segmentation.

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Giving Back is Good Business

February 16, 2018

Given CSR is becoming essential for business success, it begs the questions: How can we keep social impact strategies from becoming a trend? How do we make those strategies long-term?

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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The Importance of Internal Alignment

December 11, 2017

Without agreement on audience and messaging, there’s a strong possibility that your marketing and communications activities are keeping you busy, but lack shared and consistent direction.

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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