Bloom Communications was tasked with generating positive third party visibility for Nexersys, a professional-grade multimedia fitness product company. Our objectives were to increase the startup company’s credibility in the eyes of potential customers and investors, and generate excitement and awareness for the product.
Working as the company’s public relations agency, we first established a messaging platform for Nexersys specifically designed with reporters in mind. We then utilized a highly targeted media outreach strategy to continually earn positive local and national media exposure.
During our representation, Nexersys received local and national coverage in a strategic combination of media outlets with high visibility to target audiences. The Nexersys fitness product was featured on national television shows including NCIS: Los Angeles, The Doctors, Man Caves, Disney’s A.N.T. Farm, The Biggest Loser, and Entertainment Tonight. Locally, Nexersys news stories were covered by KEYE TV, FOX 7 Austin, in the Austin Business Journal, the Austin American Statesman, and Austin Fit Magazine. The product was also highlighted in Club Solutions Magazine, and twice displayed in New York City’s Times Square.