Client: Catalyst Industry: Real Estate Marketing Our Services: Public Relations

Challenge

Bloom Communications was tasked with establishing Catalyst, a full-service marketing agency specializing in student housing, multifamily, and residential real estate business verticals, as an expert in the real estate marketing industry, while also supporting the diversification of the agency’s client base. Leveraging their expertise in student housing, Catalyst wanted to enter additional industry niche verticals, including multifamily housing.

Strategy

Bloom began by uncovering strategic public relations opportunities that would build greater brand awareness, establish credibility and demonstrate thought leadership. We then executed a targeted third-party strategy that included securing speaking engagements , positive media coverage and contributed articles to reach key decision makers in the student and multifamily housing space.

Results

Bloom’s support, coupled with the leadership of Catalyst’s President, achieved increased brand visibility and credibility on both the national and local levels in student and multifamily  housing verticals. Key speaking engagements secured included the NAA Student Housing Conference, National Multifamily Housing Council’s OPTECH, and the Crittenden Multifamily Conference. Locally, Catalyst was highlighted in the Austin Business Journal, and nationally, the agency was featured multiple times in Multifamily Executive, Multi-Housing News, and Student Housing Business, among others.



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