Bloom Communications was approached by the West Austin Chamber of Commerce to generate widespread pre-event awareness of Lemonade Day Austin, an experiential learning program that teaches kids how to start, own and operate their very own business – a lemonade stand. Lemonade Day Austin’s goal was to register 1,000 youth who would then operate stands across Austin on a single day, building self-reliance and financial literacy while introducing important entrepreneurial and life skills.
Communications objectives included increasing third party visibility and awareness through strategic media outreach. With exactly one month until the big day, Saturday May 5, Bloom Communications recommended and activated an aggressive media strategy leveraging Lemonade Day alumni and sponsors as key spokespersons to secure pre-event feature coverage. Bloom worked closely with video production team Readily Apparent Media to capture the scale of the event and spirit of collaboration among sponsors to create a video showcasing Lemonade Day Austin, 2018.
With Bloom’s support, Lemonade Day exceeded the initial participation goal of 1,000 registered youth with a total of 1,400 registered participants. Coverage was significant and spanned multiple outlets, including 5+ TV airings and 5+ radio spots on Lemonade Day and the day after. Garnering over 5 million audience impressions, key coverage included KEYE, KVUE, Spectrum News, Fox 7 Good Day Austin, KLBJ Radio and the Austin American-Statesman.