Public Relations: Your Healthcare Organization’s Trust & Awareness Lifeline

July 31, 2018  |  by Valerie Beesley

You don’t need a celebrity to breathe new life into your brand or to achieve substantive, highly visible and meaningful media coverage. With the right combination of key elements to fuel your public relations efforts, boosting your brand and establishing leadership and credibility in your field is possible on any scale. Healthcare practices and organizations of all sizes can leverage the benefits of public relations services to achieve their goals.

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4 Trends Shaping Modern Public Relations

June 30, 2018  |  by Brianna McKinney

The practice of public relations means something different in today’s landscape than it did in the past. Many factors have ushered in this change, including the continued closures and constrictions in the traditional media landscape, the rise of bloggers/influencers, and the preeminence of social media. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry.

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Putting Ethics into Action

May 29, 2018  |  by Miller Hollingsworth

Bloom Communications was honored to recently attend the RecognizeGood Ethics in Business & Community Awards Luncheon, an annual celebration for those who set an example of exemplary ethical practices. As firm believers in the practice of ethical behavior and giving back ourselves, we were thrilled to attend this event, learn from the presenters and award winners, and take home several conversation-starting ideas.

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Austin American-Statesman: New Gig for Ex-Anchor

May 28, 2018  |  by bloomcom

Long time Austin newscaster Olga Campos Benz has segued into a new career, joining Austin based Bloom Communications as community development director. Campos Benz, who published a book last year,”It’s News to Me,” will work to raise Bloom’s profile in the Austin area by forging connections with community organizations.

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La Voz de Austin: Olga Campos Benz Joins New Communication Organization

May 11, 2018  |  by bloomcom

Bloom Communications, an integrated communications agency specializing in marketing, public relations, and research-based consulting, announced Olga Campos Benz has joined the firm as Community Development Director.

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Adweek’s TVSpy: Former KVUE Anchor Takes a Job in PR

May 8, 2018  |  by bloomcom

Former KVUE newscaster Olga Campos Benz has joined the PR industry in Austin. “I am thrilled to join a team with such an active and meaningful role in our local community,” she said.

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Austin 360: Former KVUE Anchor Olga Campos Benz Announces New Gig

May 8, 2018  |  by bloomcom

Longtime Austin newscaster Olga Campos Benz has segued into a new career, joining Austin-based Bloom Communications as community development director.

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The Millennial Obsession

April 20, 2018  |  by Carrie Straub

A hyper-focus on Millennials has dominated strategic direction in the business world with the goal of better understanding user behavior and courting potential customers. Nowhere is this more true than in communications – but marketers have a duty to go beyond age-based segmentation.

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Bloom Communications Strengthens Central Texas Presence with Strategic Hire of Olga Campos Benz

April 18, 2018  |  by bloomcom

AUSTIN, TEXAS (April 10, 2018) – Bloom Communications, an integrated communications agency specializing in marketing, public relations, and research-based consulting, today announced Olga Campos Benz has joined the firm as Community Development Director.

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5 Strategies to Recharge Your Nonprofit’s Development

March 30, 2018  |  by Kursten Mitchell

Through the U.S. federal tax reforms, signed into law in November 2017 under the Tax Cuts and Jobs Act, individual donors will experience changes to their tax incentives for 2018 and beyond that are expected to greatly impact donorship to nonprofit organizations. To ensure that you’re doing all you can do to attract precious donor dollars, make certain your organization is addressing these five fundamentals to create a sense of connection between your nonprofit and your potential donors.

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