Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018  |  by Beth Phillips

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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Bloom Communications: Specialized Marketing & PR Agency Serving Clients Committed to Giving Back

August 15, 2018  |  by bloomcom

Bloom Communications is an integrated communications agency bridging the gap between the marketing, market research, and public relations disciplines. Since 2012, Bloom has provided strategic consulting services to organizations making an impact in their communities.

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CSI Tenant Profile: Brianna McKinney, Bloom Communications

August 9, 2018  |  by bloomcom

For this week’s CSI Tenant Profile, we spoke with Brianna McKinney of Bloom Communications, an integrated communications agency bridging the gap between the marketing, market research, and public relations disciplines.

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Public Relations: Your Healthcare Organization’s Trust & Awareness Lifeline

July 31, 2018  |  by Valerie Beesley

You don’t need a celebrity to breathe new life into your brand or to achieve substantive, highly visible and meaningful media coverage. With the right combination of key elements to fuel your public relations efforts, boosting your brand and establishing leadership and credibility in your field is possible on any scale. Healthcare practices and organizations of all sizes can leverage the benefits of public relations services to achieve their goals.

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4 Trends Shaping Modern Public Relations

June 30, 2018  |  by Brianna McKinney

The practice of public relations means something different in today’s landscape than it did in the past. Many factors have ushered in this change, including the continued closures and constrictions in the traditional media landscape, the rise of bloggers/influencers, and the preeminence of social media. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry.

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Putting Ethics into Action

May 29, 2018  |  by Miller Hollingsworth

Bloom Communications was honored to recently attend the RecognizeGood Ethics in Business & Community Awards Luncheon, an annual celebration for those who set an example of exemplary ethical practices. As firm believers in the practice of ethical behavior and giving back ourselves, we were thrilled to attend this event, learn from the presenters and award winners, and take home several conversation-starting ideas.

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New Gig for Ex-Anchor

May 28, 2018  |  by bloomcom

Long time Austin newscaster Olga Campos Benz has segued into a new career, joining Austin based Bloom Communications as community development director. Campos Benz, who published a book last year,”It’s News to Me,” will work to raise Bloom’s profile in the Austin area by forging connections with community organizations.

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Olga Campos Benz Joins New Communication Organization

May 11, 2018  |  by bloomcom

Bloom Communications, an integrated communications agency specializing in marketing, public relations, and research-based consulting, announced Olga Campos Benz has joined the firm as Community Development Director.

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Former KVUE Anchor Takes a Job in PR

May 8, 2018  |  by bloomcom

Former KVUE newscaster Olga Campos Benz has joined the PR industry in Austin. “I am thrilled to join a team with such an active and meaningful role in our local community,” she said.

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Former KVUE Anchor Olga Campos Benz Announces New Gig

May 8, 2018  |  by bloomcom

Longtime Austin newscaster Olga Campos Benz has segued into a new career, joining Austin-based Bloom Communications as community development director.

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