On the Dot Woman: Brianna McKinney – She’s Passionate About the Greater Good

December 21, 2017  |  by bloomcom

When a nonprofit relies heavily on contributions from loyal supporters simply to keep the doors open, it’s crucial to get the word out. Enter today’s innovating Woman to Watch, Brianna McKinney, who uses her years of PR experience for good, igniting passion with purpose.

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The Importance of Internal Alignment

December 11, 2017  |  by Kursten Mitchell

If there’s one absolute truth in marketing and communications, it’s this: It’s not about you, it’s about them. While marketing and public relations involves you talking about you, impactful communications… Read More

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017  |  by Kursten Mitchell

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Has Social Media Obsession Overshadowed the Power of Traditional PR?

October 19, 2017  |  by Valerie Beesley

In our 24 hour digital news cycle and world of mobile immediacy, news feed posts from friends, relatives or total strangers in our extended network are often the first place we read about breaking headlines. An increasingly fragmented digital ecosystem has created a need for brands to get out ahead of the complexity and have a framework to reach and build relationships with important audiences.

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Bloom Communications President Nominated for Austin Business Journal’s Best CEO Awards

October 3, 2017  |  by bloomcom

AUSTIN, TEXAS (October 3, 2017) – Bloom Communications, an agency specializing in strategic marketing, public relations, and research-based consulting, today announced that President and CEO Brianna McKinney has been nominated for the Austin Business Journal’s Best CEO Awards.

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Bloom Communications Hires Valerie Beesley to Strengthen Agency’s Public Relations Capabilities

September 26, 2017  |  by bloomcom

AUSTIN, TEXAS (September 26, 2017) – Bloom Communications, an agency specializing in marketing, public relations, and research-based consulting announced today that Valerie Beesley has joined its team as an Public Relations Account Supervisor in the Austin, Texas office.

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Bloom Communications Named One of the Top Marketing Consultants in Austin, Texas

September 20, 2017  |  by bloomcom

AUSTIN, TEXAS (September 20, 2017) — Bloom Communications, an agency that provides strategic marketing, public relations, and research-based consulting services exclusively to organizations that are making an impact in their communities, today announced that it has been recognized as one of the Top 15 Marketing Consultants in Austin, Texas by UpCity.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017  |  by Allison Williams

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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Bloom Communications Hires Kursten Mitchell to Bolster Research and Digital Marketing Capabilities

March 1, 2017  |  by bloomcom

AUSTIN, TEXAS (March 1, 2017) — Bloom Communications, an agency specializing in marketing, public relations, and research-based consulting announced that Kursten Mitchell has joined its team as Managing Director, working from the Austin, Texas office.

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Internal Comms: Remembering Your People

February 6, 2017  |  by Leigh Havelick

In developing a communications strategy, organizations often focus on external messaging, but tend to fall short when it comes to communicating with their own employees. Whether launching a new product or acquiring another company, ensuring everyone is on the same page is critical to an effective and cohesive campaign.

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