Bloom Communications Named One of the Top Marketing Consultants in Austin, Texas

September 20, 2017  |  by Miller Hollingsworth

AUSTIN, TEXAS (September 20, 2017) — Bloom Communications, an Austin-based communications agency that provides strategic marketing, public relations, and research-based consulting services exclusively to organizations that are making an impact… Read More

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017  |  by Allison Williams

Understanding Social Proof Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond… Read More

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Bloom Communications Hires Kursten Mitchell to Bolster Research and Digital Marketing Capabilities

March 1, 2017  |  by Allison Williams

Austin, Texas (March 1, 2017) – Bloom Communications, an Austin, Texas based agency specializing in marketing, public relations, and research-based consulting announced that Kursten Mitchell has joined its team as… Read More

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Internal Comms: Remembering Your People

February 6, 2017  |  by Leigh Havelick

In developing a communications strategy, organizations often focus on external messaging, but tend to fall short when it comes to communicating with their own employees. Whether launching a new product or acquiring another company, ensuring everyone is on the same page is critical to an effective and cohesive campaign.

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Not All Agencies are Equal– Big vs. Small

January 9, 2017  |  by Amanda Oberstein

As a college student, I have had the opportunity to apply what I’ve learned in my classes to the real-world of marketing and communications through various internships. I have contributed… Read More

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4 Marketing Shifts to Keep in Mind When Planning for the New Year

November 3, 2016  |  by Brianna McKinney

Marketing your business or nonprofit successfully requires staying on top of emerging industry trends, and implementing them into your own strategy. Here are 4 marketing shifts to think about as you’re planning for 2017.

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Introducing Corporate Social Responsibility Into Your Company Culture

October 25, 2016  |  by Carrie Straub

Corporate giving and impact consciousness have verifiable benefits for both your community and the organizational culture of your business. Today’s consumer and employee are more aware than ever of the brands they buy or represent, and the social impact that brand is making in the world. If you haven’t already, consider incorporating a social responsibility initiative into your business to set yourself apart.

Read on to learn just how simple it is.

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4 Public Relations Trends to Consider for 2017 Planning

October 5, 2016  |  by Brianna McKinney

The practice of public relations means something different in today’s landscape than it did in the past. Many different factors have ushered in this change, namely the advent of the internet and subsequent digital landscape. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry. To help our small business friends who may be managing these activities in-house, read on for 4 major trends to keep in mind.

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Business Development: It’s Not Always Rainbows and Unicorns

July 12, 2016  |  by Leigh Havelick

I had the pleasure of starting my job in October, with the task of expanding Austin-based Bloom Communications’ brand and service reach to Portland, OR. Despite being out of the work force for eight years (three boys!), I was ever-confident in my skills and abilities. After all, I had kept up with the changing trends in social media (I’m ALL about Facebook and Instagram) – and read PR 2.0: Putting the Public Back in Public Relations (you, know…published in 2008).

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How to Create Relevance to Appeal to Different Donors

June 6, 2016  |  by Allison Williams

Nonprofits spend a large amount of resources appealing to new donors and retaining those who have previously given. However, the messaging strategy used to communicate with various audience types often rely on generalizations and assumptions of donor behavior and motivation. These one-sided conversations can be costly.

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