Internal Comms: Remembering Your People

February 6, 2017  |  by Leigh Havelick

In developing a communications strategy, organizations often focus on external messaging, but tend to fall short when it comes to communicating with their own employees. Whether launching a new product or acquiring another company, ensuring everyone is on the same page is critical to an effective and cohesive campaign.

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Not All Agencies are Equal– Big vs. Small

January 9, 2017  |  by Amanda Oberstein

As a college student, I have had the opportunity to apply what I’ve learned in my classes to the real-world of marketing and communications through various internships. I have contributed… Read More

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4 Marketing Shifts to Keep in Mind When Planning for the New Year

November 3, 2016  |  by Brianna McKinney

Marketing your business or nonprofit successfully requires staying on top of emerging industry trends, and implementing them into your own strategy. Here are 4 marketing shifts to think about as you’re planning for 2017.

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Introducing Corporate Social Responsibility Into Your Company Culture

October 25, 2016  |  by Carrie Straub

Corporate giving and impact consciousness have verifiable benefits for both your community and the organizational culture of your business. Today’s consumer and employee are more aware than ever of the brands they buy or represent, and the social impact that brand is making in the world. If you haven’t already, consider incorporating a social responsibility initiative into your business to set yourself apart.

Read on to learn just how simple it is.

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4 Public Relations Trends to Consider for 2017 Planning

October 5, 2016  |  by Brianna McKinney

The practice of public relations means something different in today’s landscape than it did in the past. Many different factors have ushered in this change, namely the advent of the internet and subsequent digital landscape. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry. To help our small business friends who may be managing these activities in-house, read on for 4 major trends to keep in mind.

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Business Development: It’s Not Always Rainbows and Unicorns

July 12, 2016  |  by Leigh Havelick

I had the pleasure of starting my job in October, with the task of expanding Austin-based Bloom Communications’ brand and service reach to Portland, OR. Despite being out of the work force for eight years (three boys!), I was ever-confident in my skills and abilities. After all, I had kept up with the changing trends in social media (I’m ALL about Facebook and Instagram) – and read PR 2.0: Putting the Public Back in Public Relations (you, know…published in 2008).

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How to Create Relevance to Appeal to Different Donors

June 6, 2016  |  by Allison Williams

Nonprofits spend a large amount of resources appealing to new donors and retaining those who have previously given. However, the messaging strategy used to communicate with various audience types often rely on generalizations and assumptions of donor behavior and motivation. These one-sided conversations can be costly.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016  |  by Brianna McKinney

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

Read on to learn about five main organizational pain points that outsourcing to an agency can solve.

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Encouraging Employee Volunteerism

March 9, 2016  |  by Allison Williams

There are many ways in which a company can encourage its employees to volunteer. Depending on company culture and potential for flexible working hours, companies can promote community involvement on and off the clock. In addition to supporting the greater good, companies can will experience benefits internally as well. Pressure is increasing to define corporate social responsibility initiatives from prospective employees, partners, and buyers. Defining and exhibiting a clear objective of how your organization can positively affect social issues is not only a key differentiator from your competitors, but it also motivates people to get behind your company to support your efforts.

Bloom Communications encourages devoting time to volunteering during and outside business hours. In just the last month, I have been fortunate to donate my time in three different ways.

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Healthcare & Life Sciences Outlook for 2016

January 7, 2016  |  by Allison Williams

Healthcare is a quickly evolving industry as companies compete to keep up with technology advances, while simultaneously attempting to provide patients with personalized care and reduce out-of-pocket costs. Innovation in both pharmaceuticals and medical devices allows for improvements to many current healthcare practices, but we’ve also seen the change expose vulnerabilities to the success of corporations and private physician practices. The 2016 industry outlook continues to be full of shifts like in 2015. Health systems and private practices are finding mergers and acquisitions necessary to survive among larger competitors, data is an ever-important element to health as we now collect behavior through wearable technology, and pressure is felt throughout to do more with less in order to reduce costs for patients.

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