Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

Read More

Bloom Communications Hires Healthcare Communications Veteran & Former Journalist

September 10, 2018

AUSTIN, TEXAS (September 10, 2018) – Bloom Communications, an integrated communications agency specializing in marketing, public relations and research-based consulting, today announced Beth Phillips has joined the firm as an account supervisor.

Read More