8 Free DIY Tools to Create Visual Content

April 21, 2014

Spend any time on the Internet and you’re bound to come across some great images, infographics, and other visual content. You’re probably thinking that yeah, it looks great, but their graphic design budget must be huge. In some cases, like major corporations, you’re probably right, but for smaller operations there are a few tricks of the trade that can keep your costs low, or even nonexistent, for your online content marketing needs. The secret is finding the free services and programs that turn visual content creation from a chore into a pleasure. Here’s seven of the best that we’ve found:

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5 Tips To Plan A Better Nonprofit Gala

April 15, 2014

Remember that last great nonprofit gala you attended? You know, the one with the great food and engaging activities where you met all sorts of interesting people? 

Now, do you remember that terrible event? The one where the food showed up hours late, the band was drunk, and you were stuck all night sitting to Bob-what’s-his-name, the boring insurance adjuster from Iowa?

The difference between these two nonprofit celebrations was night and day, but organizers could have worked equally as hard on the project. Basically, it all comes down to organization and promotion – work smart, not hard, and take advantage of all the resources around you. If you’re getting ready to set up your own nonprofit gala, here are a few tips that will hopefully make it more like the former and less like the latter.

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4 Nonprofit Fundraising Best Practices Using Direct Mail

April 1, 2014

While email fundraising is certainly growing in popularity, most nonprofits still use direct mail to communicate with their audience and raise funds. 

Far from being the killer of direct mail fundraising, email has actually grown into a useful partner technology for many nonprofits, used to raise awareness and keep in touch with donors while direct mail is used for fundraising.

Direct mail fundraising campaigns aren’t free, and because of their cost it’s vital to have a concrete strategy in mind before you start your campaign. In this guide, we cover four best practices for nonprofits utilizing direct mail to fundraise.

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