December 3, 2013
You’ve heard of post-Turkey Day Black Friday and Cyber Monday, but have you heard of Giving Tuesday? Started in 2012, this movement is focused on helping others after a weekend of shopping for family and friends (or yourself).
This year, Giving Tuesday falls on December 3 (today!), and businesses, individuals and nonprofits are making an extra effort to volunteer their time, sharing their stories of giving back via social channels with the hashtag #GivingTuesday. While it’s certainly satisfying to do something good for others, there is a host of other reasons for a for-profit business to get involved in socially responsible activities. I’ll share just three of those reasons today, along with some tips to get started.